Mission

The objective of this research should be to have a look at just how “mom admirers” affect current activities regarding parasocial matchmaking between fans and idols also to acquire greater skills to your motives root the fresh acquisition of idol dolls. In addition, by the such as the experiences and you will perspectives from men idol fans, the analysis tries to increase the latest knowledge of fan conclusion and boost understanding of the new reasons riding idol-doll usage.

Design/methodology/method

Taking idol-doll customers since research things, this study held textual research along with-depth interview to understand more about fans’ reasons for purchasing idol dolls.

Findings

Idol toy requests are determined by the emotional connection, for example among mother fans whom seek to expose a sense of manage and sustain a moms and dad–youngster relationships. Concurrently, to find idol dolls can also serve as a beneficial disguise for girlfriend fans to cover up their intimate aspirations about their idols. Furthermore, idol dolls act as semiotic identifiers, attracting like-minded admirers and you will wearing community identification. It needs to be listed you to male idol fans, that are thought deviant on male normative, deal with scrutiny in the women-ruled organizations, needing after that proof credibility.

Fundamental effects

This study promotes knowing the reasons at the rear of idol-toy purchases and certainly will help marketers into the providing to the psychological requires from fans, instance mom fans, of the design and you may marketing dolls you to definitely resonate through its need feel regarding accessory. Para-kin matchmaking between admirers and you may idols: a good qualitative data off fans’ motivations for purchasing idol-dolls weiterlesen →